CUSTOMER LOYALTY LESSON PLAN
Suggested Method of Instruction:
The teacher or facilitator could either read through the content of the lesson or could require the students to read it on their own. After going over the content, students should answer the questions on their own in writing. When they are finished, the answers can be discussed aloud or could be reviewed by the teacher or facilitator.
Students' responses to the questions should be graded based on their honest ability to reflect on what the question was asking. Older students will obviously have more complex responses than younger students. Responses should demonstrate that the students have given serious consideration to them.
The answer to Question #4 is $3835.
Optional Follow-up Activity:
Ask students to select one business they shop at frequently. Have them calculate the approximate amount of revenue they have generated for that business since they first became a loyal customer.
Last time, we talked about what customer service is and why it's important. Today, we're going to talk about another reason that excellent customer service is critical to a business's success: creating customer loyalty.
Many people don't realize it, but nearly 65% of a company's sales are generated by repeat customers. Without those returning buyers, most companies struggle to ever become profitable and the majority eventually collapse.
In this lesson then, we're going to talk specifically about what makes a loyal customer, why they are so important, and what businesses can do to ensure they don't get away.
Lesson Printable Materials -
Print out the following pages for
use with this law intro lesson: