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Students learn basic economics with a classroom economy.

 

 

MONEYINSTRUCTOR-NOMICS
CLASSROOM ECONOMY:

Advertising

Advertising is the public promotion of a product or service in order to attract interest in the product or service – generally to increase sales.  In this lesson, students will learn about the different forms of advertising and will choose a way to advertise their product or service.

Teaching Objectives:

  • The student will become familiar with different types of advertising.
  • Students will state that the reason businesses advertise is to increase revenues.
  • Students will describe different kinds of advertising appeals.
  • Students will choose a way to advertise their product or service.
  • Students will attempt to increase sales of their product or service by advertising it.

Suggested Grades:

Fourth Grade - Fifth Grade - Sixth Grade

 
 

 

ADVERTISING LESSON PLAN

 


Teaching Materials

  • Lesson - Advertising Lesson (see below for printable lesson).


Lesson Excerpt:

Activity:

1.  Hold a class discussion about advertising.  Tell students that advertising is a big business and that often, the advertisements that they see on TV cost more to produce than the shows they sponsor.  For example, in 2005, some companies paid more than $80,000 per second for advertising during the 2005 Super Bowl.

2. Ask students to name all of the different kinds of advertising they can think of such as radio, TV, internet, newspapers, magazines, signs, mailings, telephone book, product licensing, brochures, coupons, flyers, clothing logos, etc.

3.  Tell students that businesses advertise to create awareness of their product or service so that they can increase sales.  Tell them that advertising can be expensive – but that the expense is worthwhile if it increases a company’s profit.

4.  Businesses attempt to target their advertising to specific markets.  That is, they define who their prospective buyers are and what they want to purchase.  Then, they use different forms of advertising to convince those buyers to buy their products or services.

 

Continued...

 

 


Lesson Printable Materials - Worksheets

Print out the teaching lesson pages and exercise worksheets for use with this lesson:
  

ADVERTISING

Advertising Lesson *

Printable lesson worksheet and activity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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