ADVERTISING LESSON PLAN
1. Hold a class discussion about advertising. Tell students that advertising is a big business and that often, the advertisements that they see on TV cost more to produce than the shows they sponsor. For example, in 2005, some companies paid more than $80,000 per second for advertising during the 2005 Super Bowl.
2. Ask students to name all of the different kinds of advertising they can think of such as radio, TV, internet, newspapers, magazines, signs, mailings, telephone book, product licensing, brochures, coupons, flyers, clothing logos, etc.
3. Tell students that businesses advertise to create awareness of their product or service so that they can increase sales. Tell them that advertising can be expensive – but that the expense is worthwhile if it increases a company’s profit.
4. Businesses attempt to target their advertising to specific markets. That is, they define who their prospective buyers are and what they want to purchase. Then, they use different forms of advertising to convince those buyers to buy their products or services.
Lesson Printable Materials -
Print out the teaching lesson pages and
exercise worksheets for
use with this lesson:
Back to more Classroom Economy Lessons and Worksheets
To teach and learn money skills, personal finance, money management, business,
careers, and life skills please go to the Money
Instructor home page.