Executive Summary
This section comes
first in the finished business plan, but it’s the
last section written.
This section is
brief, lots of bullet points to highlight the business
goals. The executive summary is rarely more than
two pages. Write the summary in an enthusiastic,
professional, complete, conversation tone, but keep
it brief and concise.
Imagine this section
as a five-minute interview – what is the most compelling
thing that you’d like to convey to someone else
about your business.
Explain the basics
of your proposed business: What are your planned
products or services? Who are your target customers?
Who are the owners? What are the future trends for
your business and your industry?
If applying for
a loan, state clearly how much you want, precisely
what you plan to use the funds for, how the loan
will make your business more profitable, thereby
ensuring repayment.
Back to more Business
Plan for a Startup Business
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